PRIVACY POLICY
DATE UPDATED: 12 May 2024
This Privacy Policy is issued on behalf of Link Master so when we mention "Company", "we", "us"
or "our" in this Privacy Policy.
We are committed to protecting and respecting your privacy and maintaining the confidence and
trust of our customers. This privacy policy ("Privacy Policy") explains how your personal
information is collected, why it is collected and how it is kept secure. We are committed to
complying with obligations under all applicable global data privacy laws, including the General
Data Protection Regulation (‘GDPR’), the California Consumer Privacy Act (‘CCPA’) (and any
provincial substantially similar law as applicable).
A. INFORMATION WE COLLECT
a. Personal Information is any information about you, whether it is true or not, where your identity
is apparent or can reasonably be ascertained from that information. When anonymous
information is directly or indirectly associated with personal information, the resulting
information is also treated as Personal Information. Anonymous information means
information that does not directly or indirectly identify, and cannot reasonably be used to
identify, an individual. Aggregate information means information about groups or categories
of customers, which does not identify and cannot reasonably be used to identify an individual
customer.
b. We collect two basic types of information – Personal Information and anonymous information
– and we may use personal and anonymous information to create a third type of information,
aggregate information.
We collect:
① contact details such as your first name and surname, email address, residential address
and mobile or other phone numbers;
② personal information such as gender, age, age range or your image; account login details,
including your username, password and pictures associated with your profile;
③ information sent bilaterally or within a small group using email, post or other methods of
communication;
④ information we obtain from a third party, such as a site or platform provider, about your
use of or interest in our services;
⑤ location information including location information provided by a mobile or other device
interacting with one of our Websites, or associated with your IP address, where we are
permitted by law to process this information;
⑥ activity, technical and device information about your use of our Game, such as the content
you view, the time and duration of your visit on our Game, how often you use our services,
how you first heard about our Game, your preferences and information about your
interaction with the content offered through our Game, your hardware model, device type,
other unique device identifiers, operating system version, browser type and IP address;
and
⑦ sensitive information such as biometric data, geolocation, drivers licenses and financial
information to comply with our legal and regulatory purposes.
B. HOW WE COLLECT YOUR INFORMATION
a. We collect information in a variety of ways, as set out below. You confirm that any contact
information you provide is true and accurate.
b. Information you provide to us directly including when you visit our Game, register on the
Game, respond to a survey, fill out a form, and in connection with other activities, services,
features or resources we make available on our Game.
c. In addition to collecting information via our Game, we collect information from you by
telephone, video or in correspondence (including email, live chat, mail, text message or social
media). All telephone or video calls between you and Company representatives may be
recorded for training, quality control and compliance purposes and by continuing with any
such call you consent to it being recorded.
d. We also collect information about your use of our products and services through a variety of
technologies that are present when you visit our Websites, including the Game, or use our
applications on third party sites or platforms (whether or not you are logged in or registered)
including cookies, flash cookies, pixels, tags and application programming interfaces (“API”).
e. Please see the section entitled “Personal Data Collected via Technology” below for further
information. Analytics tools are also used by us to collect information, including when you
visit our Game or use our applications or services on third party sites or platforms.
f. Finally, we also use trusted sources to update or supplement the information you provided, or
we have collected, including in order to verify or validate information (for example, postal
address, documentation and names).
C. PERSONAL DATA COLLECTED VIA TECHNOLGY
a. When you interact with our Game, we try to make that experience simple and useful. We and
our partners use industry standard identifiers, such as cookies or other similar technologies.
b. Our Game may use technologies to enhance your experience. These technologies are small
files that are placed on your computer, tablet, mobile phone or other devices when you visit a
website. They allow us to record certain pieces of information whenever you visit or interact
with the Game. Usage information may include, in part, browser type, operating system, device
type, an estimate of your geographic location associated with your IP address, the location of
your mobile device, the page served, the time, referring URLs and other information normally
transmitted in HTTP requests. This statistical data provides us with information about your use
of the services, such as general engagement with a page, the type of content on that page and
how long you stay on that page. Usage information is generally non-identifying but if Company
associates it with you as a specific and identifiable person, Company will treat it as Personal
Information.
c. The following are examples of these types of technologies:
① APIs. APIs work by allowing different types of software to communicate with each other.
They make life a lot easier for programmers and provide a better experience for end users.
② Cookies. These are small text files placed in your device browsers to store your
preferences. Most browsers allow you to block and delete cookies. However, if you do
that, the service may not work properly.
③ Event tagging. Event tagging allows us to track actions that occur on the Game such as
application installs and purchase events. By tracking these events we can view analytics,
measure ad performance, and build audiences for ad targeting.
④ Mobile device identifiers. We may share the advertising identifier associated with your
mobile device or tablet (such as the Apple IDFA and Google Advertising ID) with
advertisers. It is used to identify your device for internet-based advertising. For
instructions for using the advertising choice mechanisms provided by the most popular
mobile operating systems, visit the NAI’s Mobile Choices page here.
⑤ Pixel tags/web beacons. A pixel tag (also known as a web beacon) is a piece of code
embedded on the Game that collects information about your engagement on that web page.
The use of a pixel allows us to record, for example, that a user has visited a particular web
page or clicked on a particular advertisement. We may also include web beacons in e-
mails to understand whether messages have been opened, acted on or forwarded.
D. HOW WE USE COLLECTED INFORMATION
a. We use the information collected to operate our Game and to provide our products and services,
to respond to your questions and to fulfill all applicable regulatory requirements.
b. In accordance with applicable laws and any elections made available to you, Company may
collect and use your information for the following specific purposes:
① To provide and manage the services you request - This includes, for example, processing
your registration, setting up and looking after your account, including checks made to
guard against fraud.
② To improve customer service and our services - Information you provide helps us respond
to your customer service requests more efficiently; we may use feedback you provide to
improve our products and services.
③ To personalize user experience - We may use information which has been aggregated to
understand how our users as a group use the services and resources provided on our Game.
④ To contact you about our services including marketing - For example by email, live chat,
telephone, text message, mail or social media..
⑤ To comply with our legal and regulatory obligations - We may use information we collect
about you for regulatory obligations (including the detection, investigation and prevention
of activity that violates our terms and conditions or that may be illegal).
⑥ To offer alternative dispute resolution services - We may provide information we collect
about you to our service provider partner for the specific purpose of resolving any disputes
that have not been satisfactorily resolved through our internal processes.
⑦ To conduct market research and analysis – to analyse how you interact with our products
and services; to monitor and analyse usage and activity trends; and for other research,
analytical and statistical purposes.
c. We do not use automated decision making within the definition of global data protection laws.
d. We may partner with a third party service provider to either display advertising on our Game
or any application accessible via our Game or to manage our advertising on other websites.
Our third party service provider may use technologies such as cookies to gather information
about your activities on our Game and other websites in order to provide you advertising based
on your browsing activities and interests.
E. YOUR PRIVACY RIGHTS
a. If we process your personal information for the purpose of direct advertising, you have the
right to object at any time to this processing; this also applies to profiling, where appropriate,
insofar as it is associated with such direct advertising.
b. You may opt-out of receiving commercial messages from us by following the instructions
contained in those messages or by contacting Customer Support. In the event of your objection
to processing for the purpose of direct advertising, we will no longer process your personal
information for these purposes.
F. EXERCISING YOUR PRIVACY RIGHTS
a. We appreciate that by law and subject to certain conditions, you have a number of rights
concerning the personal information we hold about you. These rights include the right to access
the personal information we hold about you, the right to object to the processing of your data,
the right to update and correct the information we hold about you, and the right to withdraw
any consent provided. In some circumstances, you can ask us to delete the personal information
we hold about you.
b. We will not discriminate against you (e.g., through denying products and services or providing
a different level or quality of goods or services) for exercising any of the rights afforded to you.
c. If you would like to use an agent authorized in accordance with applicable law to exercise your
rights, we may request evidence that you have provided such agent with power of attorney or
that the agent otherwise has valid written authority to exercise those rights on your behalf.
G. HOW WE PROTECT YOUR INFORMATION
a. We have in place physical, electronic and operational procedures to protect the information
that we collect. We adopt appropriate data collection, storage and processing practices and
security measures to protect against unauthorized access, alteration, disclosure or destruction
of your personal information, username, password, transaction information and data stored on
our Game. Our security measures are reviewed regularly and updated in keeping up with
technological advances.
b. We use reasonable means to protect your personal information from misuse, interference, or
loss, as well as any unauthorised access, modification or disclosure.
c. If we believe that a notifiable data breach has occurred, we will comply with the legislative
requirements to notify you of the data breach and any steps taken by Company to contain and
investigate the data breach.
H. HOW LONG WILL WE RETAIN YOUR INFORMATION
a. We will retain your information for a period of time to reasonably fulfil the purposes specified
in this Privacy Policy, unless a longer retention period is required by law.
b. We will take reasonable steps to destroy or permanently de-identify any Personal Information
where:
① we no longer need the Personal Information for any purpose for which the Personal
Information was collected or for a related purpose; and
② we are not required by law, a regulator or a court/tribunal order, to retain the Personal
Information.
I. SHARING YOUR INFORMATION
a. We do not sell, trade, or rent your personal information. However, there are circumstances
when we share your personal data with the following categories of third parties:
① Affiliates – other companies in the Company;
② Service providers – other companies who provide services to you on our behalf; and
③ Third parties that interact with us in connection with the services we perform.
b. If data will be shared with a third party, we require them to maintain the same protections over
your data that we provide directly to you and to only perform services on our behalf. Simply
put, they are prohibited from using your personal information for purposes other than those
requested by us or required by law.
c. We only share information with third parties in limited circumstances including the following:
① when you allow us to share your information with third parties;
② when providing you with products and services and notifying you about either important
changes or developments to the features and operation of those products and services;
③ in response to lawful requests by public authorities, including to meet national security or
law enforcement requirements, when ordered to do so by any regulatory body and/or
under any legal provision contained in the governing law of a particular jurisdiction;
④ when instructing and authorizing the financial institution with which a user’s account is
held to disclose any information as may be requested by a regulator in respect of the user’s
account;
⑤ to enforce our terms and conditions set out on our Game, to protect our rights and property
and the rights and property of our customers and third parties, to detect fraud or other
illegal activities, and to comply with law or legal processes; and
⑥ to perform customer due diligence including ID verification.
J. CHANGES
a. This Privacy Policy may be updated from time to time to reflect changes in the way we work
or the way our work is regulated. We will notify you of material changes and, where required
by law, will obtain your consent. Notice may be by the posting of such changes on our Game
or by other means in accordance with applicable laws.
b. Any changes to the Privacy Policy will become effective when the updated policy is posted on
our Game.
c. We encourage you to frequently check this page for any changes to stay informed about how
we are helping to protect the personal information we collect.
d. This Privacy Policy, in effect as of the last modified date stated below, supersedes and replaces
any and all Privacy Policies previously in effect.
